I expected to be kind of glossy and translucent, but in fact it is ridiculously pigmented, and I only had to go over my lips once to get such an intense color. There is also a slight metallic sheen, which looked awesome in sunlight. I might go back to get the other colors later!
As a bonus, here is one photos from the shoots I did at Otakon (photographer is my friend Adam). Being in the sun with full makeup and covered in glitter was not that fun. =__=